D 3.2 – Guide to best practice promotional activity – OPERATIONAL KEY PERFORMANCE INDICATORS
Pedro Mano, Johanna Särkijärvi, Takis Katsoulakos, Viara Bojkova
This guide is intended to be useful mainly to a
group of users related to Short Sea Shipping (SSS) and intermodal transport,
such as:
1.
Shippers
willing to set up improvements to intermodal transport operations
2.
Short
Sea Promotion Centres, willing to find useful best practices cases to
demonstrate SSS benefits and its operational improvements
3.
Transport
operators, particularly those participating in Container shipping, RoRo and
LoLo operations
4.
Operators
willing to develop performance indicators that help measuring improvements in their
intermodal operations
5.
European
Commission and State Agencies responsible for policy development affecting Short
Sea Shipping and intermodality.
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