The format adopted for the Strategy Roadmap is broadly that presented by the “Old Master”, Philip Kotler in his landmark book ‘Marketing Management’ – the most widely used textbook on marketing in the world. He advocates carrying out all the preparatory work that is required to analyse a market opportunity before implementing the various measures for realising the opportunity. In brief, an overview of the Strategy

Roadmap is as follows:

1. Analysis of Market Opportunity

1.1 Transport requirements of Shippers.

1.2 Estimation of Unitised Cargo Flows between designated states.

1.3 Alignment of Cargo Flows with transport modes.

1.4 Determination of Hinterland and Foreland Markets of Focal Port.

1.5 Focal Port developments that would improve supply chain efficiency:

a. Infrastructural developments,

b. Operational improvements.

1.6 Quantification of Market Opportunity.

2. Realisation of Market Opportunity

2.1 Cooperative Networked Services and the technologies that would help realise the potential of these services.

2.2 Design and management of Cooperative Networked Services.

2.3 Benefits of Cooperative Networked Services.

2.4 The essential elements of Service Level Agreements that are required to support coherence within Cooperative Networked Services.

2.5 Presentation of Cooperative Networked concepts at workshops to test their validity amongst shipping stakeholders.