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| PROPS |
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D6.3.4_Rouen Regional Workshop_Final Fabien Becquelin
PROPS Work
Package 6 and more specifically, Task 6.3 is aimed at undertaking a Europe-wide
Dissemination & Promotional Campaign aimed at improving the overall image
of waterborne transport whilst complementing and extending the ongoing work by
Short-sea Promotion Centres (SPCs). The campaign that has been undertaken
includes both dissemination using new media as well as promotional venues that
approach in a direct manner the end users. Especially the latter, the activity
follows closely the recommendation made by the Year 1 reviewers and enables the
increasing of the SSS awareness in addition to enhancing the role and the image
of the SPCs in achieving the improved awareness
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